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Title: BBH Labs » targeting
Channel Number: 54294863
Language: English
Registered On: September 27, 2015, 4:28 pm
Number of Articles: 2
Latest Snapshot: September 27, 2015, 4:28 pm
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Publisher: http://bbh-labs.com
Description: Marketing R&D - new models around technology, culture and brands
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The future of connected TV (and why it may just revolutionise adland), Part I

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June 16, 2011, 1:56 am

TV stencil by USB, via Flickr Author: Matthew Kershaw (@mattski2000), Content Director, BBH London There is a frothy bubble of excitement growing around the future of Connected TV. At CES back in...

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The future of connected TV (and why it may just revolutionise adland), Part II

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June 17, 2011, 5:04 am

Don at work by abbey*christine, via Flickr Author: Matthew Kershaw, Content Director, BBH London I talked here yesterday about a near future in which TV advertising would become fully targetted,...

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